Benny Blanco reveals the scent that keeps Selena Gomez close: fragrance, relationship, and personal connection
Introduction
From a viral TikTok moment to a heartfelt ritual, Benny Blanco’s admission that he wears Selena Gomez’s Rare Beauty fragrance illuminates how scent can bridge distance in a relationship. This overview explores the story behind Blanco’s revelation, the composition of the Rare Beauty Eau de Parfum, and the emotional resonance that scent fosters between partners. We will examine the fragrance notes, trace the couple’s relationship timeline, assess the market significance of Rare Beauty’s entry into the perfume world, and uncover the psychological power of scent in memory and connection. Each section builds on the core theme of fragrance as a personal connector, offering insight into the relationship dynamics and broader cultural impact tied to this intimate gesture.
What is the story behind Benny Blanco revealing Selena Gomez’s scent?
Benny Blanco revealed a personal ritual in which he sprays Selena Gomez’s new Rare Beauty perfume on himself to feel connected when they are apart, sharing this confession in a widely viewed social media clip that instantly captured fan attention. By openly discussing this intimate habit, Blanco highlighted how a carefully chosen fragrance can become a symbol of closeness and affection.
How did Benny Blanco share his fragrance ritual?
Blanco shared his fragrance ritual in an August 2025 TikTok video that opened with him applying Rare Beauty Eau de Parfum and explaining, “I put this on whenever I miss her.” This direct declaration unfolded in a casual setting, reinforcing authenticity and sparking a wave of supportive comments from followers.
What was Selena Gomez’s reaction to the scent revelation?
Selena Gomez responded with delight and warmth, posting a follow-up story praising Blanco’s gesture as “so sweet,” which underscored mutual appreciation and playful banter between the couple. Her enthusiastic endorsement amplified the sentimentality of the moment.
What role did TikTok play in sharing this personal moment?
TikTok’s short-form video format allowed the revelation to spread rapidly, reaching millions of viewers within hours and generating user-created duets and reaction clips. This platform’s algorithmic boost demonstrated how viral content can deepen fan engagement while humanizing public figures.
What are the key fragrance notes in Rare Beauty’s new perfume worn by Benny Blanco?
Rare Beauty’s Eau de Parfum opens a conversation about intimate fragrance composition, blending gourmand and warm aromatic elements to create a signature scent that resonates on a personal level. Understanding its structure reveals why the perfume embodies both indulgence and sincerity in a single bottle.
Key Fragrance Notes of Rare Beauty Eau de Parfum
Which scent ingredients define Rare Beauty’s Eau de Parfum?
Rare Beauty’s main ingredients include caramel, pistachio, vanilla, ginger, and sandalwood, each meticulously curated to interplay sweet, spicy, and woody facets [1].
How do these fragrance notes contribute to the perfume’s emotional appeal?
By merging creamy caramel with warm vanilla and grounding sandalwood, the scent evokes comfort and nostalgia, while pistachio and ginger introduce sparks of surprise and vitality. This orchestration of contrasts can trigger positive emotions, enhance mood, and create lasting olfactory memories.
- Caramel and vanilla promote feelings of reassurance and intimacy.
- Pistachio and ginger uplift the spirit through unexpected freshness.
- Sandalwood anchors the scent, imparting a sense of stability and warmth.
These emotional triggers align fragrance chemistry with real-life moments, reinforcing how scent can reflect nuanced aspects of a relationship.
Where can fans purchase Rare Beauty’s new fragrance and what is the pricing?
Rare Beauty’s Eau de Parfum is available through the brand’s official website and select beauty retailers, with a standard 50ml bottle priced at approximately $68 USD. Limited-edition gift sets and 30ml travel sizes offer additional options starting at $42 USD for those seeking portability and variety.
How does the fragrance reflect the relationship between Benny Blanco and Selena Gomez?
The fragrance serves as both a literal and metaphorical bridge between Blanco and Gomez, reflecting shared values of intimacy, creativity, and mutual support. Its personalized application ritual and thoughtful composition mirror the depth of their bond.
What is the timeline of Benny Blanco and Selena Gomez’s relationship milestones?
- Collaboration Beginnings (Early 2023) – Their first musical project sparked personal connection.
- Public Appearances (Mid 2024) – Red carpet and charity gala outings solidified public acknowledgment.
- Engagement (December 2024) – A private proposal celebrated their commitment.
- First Anniversary Celebrations (December 2025) – Marked by intimate gatherings and shared public statements.
This timeline is supported by People.com’s reporting of their relationship milestones [2].
How does the scent symbolize their romantic bond?
Spraying the fragrance on himself when apart symbolizes unity and remembrance; the lingering aroma becomes a tangible reminder of Gomez’s presence. This practice transforms the perfume from a beauty product into a vessel of shared memories and emotional continuity.
What collaborative projects highlight their connection beyond fragrance?
- Music tracks exploring personal themes.
- Charity initiatives supporting mental health through Rare Beauty’s platform.
- Home cooking segments that reveal their playful chemistry.
These joint endeavors reinforce how professional collaboration can evolve into personal storytelling, enriching the narrative of their relationship.
Why is Rare Beauty’s fragrance launch significant in the beauty and celebrity market?
Rare Beauty’s move into perfumery marks a strategic extension of Selena Gomez’s brand philosophy, translating a message of authenticity and emotional well-being into a sensory experience. This launch showcases how celebrity-driven products can combine personal narrative with commercial innovation [8].
How does Rare Beauty’s entry into the fragrance market align with Selena Gomez’s brand vision?
Rare Beauty emphasizes self-acceptance and emotional honesty in cosmetics, and its Eau de Parfum continues that mission by offering a scent that resonates on a personal level. The fragrance’s transparent ingredient story and inclusive marketing echo Gomez’s commitment to authenticity.
What makes Rare Beauty’s fragrance unique compared to other celebrity perfumes?
Unlike traditional celebrity perfumes that rely heavily on name recognition, Rare Beauty’s scent focuses on ingredient integrity and emotional storytelling. Its blend of gourmand and natural elements positions it as a versatile, everyday fragrance rather than a typical evening perfume.
How has celebrity endorsement impacted Rare Beauty’s fragrance success?
Selena Gomez’s active role in product development and her open discussions about fragrance meaning have driven consumer trust and engagement. Early sell-out reports and social media buzz underscore how genuine endorsements can outperform conventional ad campaigns in driving product adoption.
What is the broader role of scent in relationships and memory, as seen in Benny Blanco’s gesture?
The phenomenon of using personal scent to elicit emotional connection is supported by neuroscience, which shows that olfactory cues can activate memory centers more directly than other senses. Blanco’s gesture exemplifies how scent becomes a conduit for bonding and recall.
How does personal scent influence emotional connection and memory?
Scent molecules interact with the limbic system, triggering vivid recollections and mood changes [12]. When a partner’s fragrance is consistently present during meaningful interactions, it becomes linked to emotional memories, making it a powerful tool for connection even across distances.
How do celebrity fragrance trends shape consumer behavior?
High-profile endorsements often guide fragrance preferences, with fans seeking to emulate the lifestyles of public figures. Celebrity launches introduce new scent categories and ingredient combinations into mainstream awareness, influencing retail trends and consumer experimentation.
What expert opinions explain the emotional power of Rare Beauty’s fragrance notes?
Perfumers highlight that gourmand notes like caramel and pistachio evoke comfort, while spicy accents such as ginger add vitality. Sandalwood’s grounding effect helps stabilize mood, creating a multisensory composition that supports emotional well-being and personal connection.
What are common questions fans ask about Benny Blanco, Selena Gomez, and the Rare Beauty fragrance?
Fans often seek clarity on relationship status, engagement details, and the specific perfume that binds the couple, reflecting curiosity about both personal lives and product preferences.
Are Benny Blanco and Selena Gomez still together?
Yes, the couple remains engaged and publicly affectionate, demonstrating ongoing commitment and collaboration in creative and charitable projects.
When did Benny Blanco and Selena Gomez get engaged?
They announced their engagement in December 2024, sharing the news through social media messages filled with gratitude and excitement.
What perfume does Benny Blanco wear to feel close to Selena Gomez?
Benny Blanco revealed he wears Rare Beauty’s Eau de Parfum, spraying it on himself whenever he misses Selena Gomez to maintain a sensory connection.
What are the main ingredients in Selena Gomez’s Rare Beauty perfume?
The fragrance features a gourmand blend of caramel, pistachio, vanilla, ginger, and sandalwood, each contributing to a balanced and emotionally resonant scent profile.
How can fans stay updated on Benny Blanco, Selena Gomez, and Rare Beauty fragrance news?
Maintaining awareness of official channels and reputable outlets ensures fans receive accurate updates on new collaborations, product launches, and relationship milestones.
Which social media channels share official updates on the couple and fragrance?
Fans can follow Selena Gomez on Instagram and Rare Beauty’s official TikTok for product reveals, while Benny Blanco’s TikTok and Twitter provide insights into his behind-the-scenes creative process.
What are the best sources for celebrity news and fragrance launches?
Trusted outlets such as People, Entertainment Tonight, and Women’s Health regularly cover celebrity relationships and beauty product announcements, offering reliable information and expert commentary.
How to follow upcoming collaborations and public appearances of Benny Blanco and Selena Gomez?
Tracking their official pages on Instagram and TikTok, subscribing to Rare Beauty’s newsletter, and setting alerts on entertainment news apps ensure fans never miss announcements about joint music releases, charity events, or live interviews.
Benny Blanco’s heartfelt revelation about wearing Selena Gomez’s Rare Beauty scent transforms a simple fragrance into a testament of devotion, illustrating the unique power of scent to foster connection. Rare Beauty’s Eau de Parfum bridges personal narrative and consumer experience with its carefully crafted notes and authenticity-driven approach. This intimate gesture deepens our understanding of how fragrance can serve as a sensory link in modern relationships. Embracing this story invites all of us to consider the emotional resonance behind our favorite scents.
References
- [1] Fragrantica. Rare Beauty’s Eau de Parfum Composition.
- [2] People.com (2025). Selena Gomez and Benny Blanco’s Relationship Timeline.
- [8] Anisha Agency (2025). Celebrity Fragrance Market Trends.
- [12] Harvard Gazette (2020). The Science of Scent and Memory.